
A close friend's 40th
Handmade stoneware pour-over set with single-origin beans
£85
For the friend who starts every message with a coffee emoji and deserves a slower morning.
Your personal gifting concierge. We remind you four weeks ahead, choose the gift and handle the rest. You only say yes.

The problem
The date creeps up while you are busy with everything else. Then it is the night before, and you are scrolling through endless tabs trying to find something that feels right.
So you settle for whatever sits at the top of the results, pay for next-day delivery and hope for the best. It is not that you do not care. It is that caring well takes time you rarely have.
How it works
Share a few details about each person and their dates. It takes about three minutes per person.
One curated pick and a backup, sent well before the day, with time to spare.
Example reminder · 4 weeks ahead
Your Gift Butler
online
Rachel's 35th birthday is on 14 December. Four weeks to go.
My pick: a hand-thrown ceramic coffee set, £68. She loves her morning coffee and dislikes anything flashy.
Backup: a cashmere-blend scarf in sage green, £75.
09:14
Say yes to the pick or the backup, then pay through a secure link.
We place the order and send it with a gift receipt. Done.
Why us
Started by online shopping experts, previously at Google and Amazon, who know exactly how most people search for gifts, and where it lets them down.
Paid placements often sit at the top of the results, so the best product can be buried beneath the best-promoted one.
Fast and confident, but generic. They suggest what is popular, not what suits your person, and they cannot judge a seller.
They take a trained eye. Ratings can be inflated, listings can mislead, and sellers vary widely.
We do the searching, the sifting and the checking. A real person stands behind every pick.
Examples
Illustrative examples. Every pick is chosen for the person.

A close friend's 40th
£85
For the friend who starts every message with a coffee emoji and deserves a slower morning.

A client's anniversary
£65
Warm and personal without overstepping, and the vase stays on the desk long after.

A parent's birthday
£120
For a parent who keeps lists and feels the cold, something they would never buy themselves.
Membership
£99 a month
More than 25 occasions a year
For larger circles and client lists
Join the waitlistOne occasion is one gift, for one person, on one date. Gifts are paid for separately.
Every gift is paid through a secure payment link. We never save a card for gifts.
A gift receipt comes with every order. Personalised items can't be returned.
What you tell us about the people who matter is used only to choose their gifts.
Questions
Join the waitlist and we'll be in touch when we open.